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Thursday, August 28, 2008

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Advertisers / Production Procedures

Useful resources for advertisers:

The Internet and e-mail have streamlined advertising design and distribution. But different platforms, image files and color settings, can make the process confusing. The options below will tell you exactly what you need to know to create and send an advertisement to The Patriot-News.

Color Chart - Want to be sure that the color you want is the color that ends up in paper? Use this color sheet as a guide when creating ads. This formula allows you to create spot color from process color. Call your sales representative for a printed color chart.
Download [PDF]

E-mail Ads - Checklist Sending us an ad? See what file formats and image specifications we accept for electronic ads.
Download [PDF]

The Patriot-News Color Settings - Get the most from your images by using our ICC color profile.

Download ICC Color Profiles and Instructions [ZIP]
Download Adobe InDesign Information [PDF]
Download Adobe Photoshop Information [PDF]
Download Various Other Program PDF Creation Information [PDF]
Download Detailed Ad Specifications [PDF]

To view the printable forms above, Adobe Acrobat Reader must be installed on your computer. If you do not have Adobe Acrobat Reader installed, please click the image above to go to the Adobe Acrobat Web site and download Acrobat Reader for free.


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